Famous in China as the “Southern Oil City”, the city of Maoming grew up with its petroleum industry. In recent years Maoming’s industrial heartland, the exposed oil shale mine was filled up with water and turned into a 6.8 km² lake, marking the city’s transformation form a city of oil into a city of tourism. The word mark we developed for Maoming Art Fair resembles the city’s transition from its industrial tradition towards a more livable future.