Maoming Art Festival

Famous in China as the “Southern Oil City”, the city of Maoming grew up with its petroleum industry. In recent years Maoming’s industrial heartland, the exposed oil shale mine was filled up with water and turned into a 6.8 km² lake, marking the city’s transformation form a city of oil into a city of tourism. The word mark we developed for Maoming Art Fair resembles the city’s transition from its industrial tradition towards a more livable future.

Filed Under

Visual Identity

Year

2020

Location

Maoming

Client

Junming Group
L.S.Art

Creative Director

He Rongkai

Art Director

Sun Yufei

Designer

Sui Jianing
Chen Yan

Design Assistant

Yang Hengbin
Zhang Xiyue

涂糊得难