eye

We provided a design solution for the May 20th (520 is a homonym to “I love you” and thus became an unofficial lover’s festival in China) limited gift box for a collaborative project between skincare brand HomeFacialPro and floral brand Dresscode. The gift box was launched with an online event “eye” initiated by Dresscode. Lovers were invited to play a game of gaze and document the game.
  Just like 520 is a homonym to “I love you”, “eye” is a homonym to “love” in Chinese. For this project we've decided to just play with homonyms. The confrontation between two languages produces a new meaning, where new possibilities for understanding is emerged—this is our interpretation of the lovers’ gaze.

Filed Under

Packaging Design

Year

2020

Location

Guangzhou

Client

HomeFacialPro
Dresscode

Creative Director

He Rongkai

Art Director

Sun Yufei

涂糊得难